MTV (Latin America) - Audience Demographics

Audience Demographics

The majority of viewers are between the ages of 14 and 34. The average age of viewers is 18 years, with the majority of the audience being older. About 76% of viewers belong to the middle to upper class. As well, the channel notes a large number of viewers are university students. Moreover, according to a study conducted by TGI Latina in 2004, MTV Latin America’s audience is 57% male and 43% female.