MTV Europe

MTV Europe is a pan-European 24-hour entertainment cable and digital television network launched on 1 August 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent. Today, the channel only serves a selection of European countries as MTV Networks Europe began to regionalise its network in 1997.

MTV Europe was begun under a co-operative agreement between Viacom and BT, which lasted until 1991 when Viacom took over full ownership. MTV Europe is wholly owned and operated by MTV Networks Europe.

Since its premiere, MTV revolutionized the music industry. Slogans such as "I want my MTV" became embedded in the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and shows, films and books.