MTV Adria - Branding

Branding

• From September 2005 to October 2006, MTV Adria, as it was known at the time, adopted the same graphic set which was then used by other local MTV channels in Europe, including MTV Germany and MTV Europe and featured urban elements.

• From October 2006 to May 2007, it switched to a new graphic set which was specifically created for MTV Adria and included abstract elements such as colored spots scattered around the screen during promos and video IDs.

• From May 2007 to June 2009 the channel used a graphic set known as "Electrofolk", which was especially developed by MTV Networks International for MTV Adria and other MTV channels from the Emerging Markets area.

• In June 2009, MTV Adria was the first channel to introduce the latest graphic set commissioned by MTV's World Design Studio. Most other MTV channels across Europe and the world adopted the same graphic set on July 1, 2009. The station also received a rebrand at the same time, with a new bug and song-title graphics set, which was subsequently adopted by all international versions of MTV (except for MTV US) from July 1, 2009.

• On July 1, 2011, MTV rebranded again, rolling out a new logo on-air (previously used on MTV US since 2010), along with new idents and graphics. This set is a blend between the previous branding by Universal Everything and the current branding of MTV US by Popkern.