Major Format Evolution
Through the end of 2002 and the beginning of 2003, MTV2 phased out the format of exclusively music videos, instead adopting a new slogan, "Where the music's at," and featuring other music-related shows instead of 24/7 videos. Past MTV Icon specials, news documentaries, and countdowns were all as likely to be shown on MTV2 as videos. However, MTV2 still continued to show innovative and up-and-coming musicians and videos, as well as mainstream videos.
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