Major Format Evolution
Through the end of 2002 and the beginning of 2003, MTV2 phased out the format of exclusively music videos, instead adopting a new slogan, "Where the music's at," and featuring other music-related shows instead of 24/7 videos. Past MTV Icon specials, news documentaries, and countdowns were all as likely to be shown on MTV2 as videos. However, MTV2 still continued to show innovative and up-and-coming musicians and videos, as well as mainstream videos.
Read more about this topic: MTV2
Famous quotes containing the words major and/or evolution:
“I have not had major experience of talking with people once pronounced brain-dead, but I think we could be safe in saying he did not have great zip.”
—Sir Howard Smith (b. 1919)
“The more specific idea of evolution now reached is—a change from an indefinite, incoherent homogeneity to a definite, coherent heterogeneity, accompanying the dissipation of motion and integration of matter.”
—Herbert Spencer (1820–1903)