MSG Network

MSG Network

MSG is a regional cable television and radio service serving the Mid-Atlantic United States. It is focused on New York City sports teams. The channel takes the name of Madison Square Garden, and has long been the producer of radio and television broadcasts of the NBA's New York Knicks, NHL's New York Rangers, and WNBA's New York Liberty, which play their home games at the Garden. MSG is also the home of MLS's New York Red Bulls who play at Red Bull Arena and the NHL's Buffalo Sabres; the Rangers do not air west of the Syracuse media market, while the Sabres do not air south of the Albany or Binghamton markets. In 2010, MSG began broadcasting exclusive content for the NFL's New York Giants. MSG also has a sister channel, MSG Plus, which is the primary home to the NHL's New Jersey Devils and New York Islanders (plus Sabres games for viewers outside Buffalo and Rochester when there is a conflict with the Knicks) as well as national FSN programming.

MSG was rebranded on October 5, 2006 with a new logo, new graphics and the removal of Network from promotion of the channel's name. Since the relaunch, more entertainment-oriented programming has aired on the channel. This programming includes concerts and professional boxing and wrestling cards that have taken place at Madison Square Garden or Radio City Music Hall (both operated by MSG Entertainment) in the past and continue to occur to this day.

MSG also holds the broadcast rights to the drawings for the daily "Pick 10" keno game from the New York Lottery. The actual drawings are not shown live, but a picture of the twenty balls that were drawn is displayed on screen at the top of the 11:00 hour.