Post Office Use
The Post Office had little difficulty in getting mass mailers to use the ZIP Code as they could require its use in order to receive preferential mailing rates, which it soon did. However, there was some resistance to using it by the general public, members of whom would mail items without ZIP Code, almost invariably at the full First Class Mail rate, which by regulation had to be delivered if at all possible and feasible. This was particularly true of older mailers. Mr. ZIP was the Post Office's answer to this, apparently to teach small children to know to always use the ZIP Code as they got older, and also to encourage their parents and grandparents to do so.
Mr. ZIP is a caricature of a mail carrier, wide-eyed and drawn with his letter bag trailing him in such a way as to imply his travelling at extreme speed, and sometimes holding on to his hat with his free hand. His hair was straight, but his skin was somewhat orange, making him non racially-identifiable. His limbs were very thin, almost like those of a stick figure. He was used especially on posters promoting ZIP Code use. The character was largely phased out by the late 1970s, but the Post Office retained rights to the copyrighted figure, which has been revived on the Postal Service's ZIP Code lookup website.
Mr. ZIP appeared on the selvage (non-postally valid areas) of stamp panes (more commonly called "sheets") on many stamp issues, beginning with the 5 cent Sam Houston stamp issued January 10, 1964, although the 5¢ Battle of the Wilderness stamp of May 5, 1964, is sometimes listed as the "first" because it appears earlier in most stamp catalogs due to its inclusion in a five-issue Civil War series. He also appeared on non-postally valid labels in, or on the covers of, stamp booklets. Stamp collectors sometimes collect the corner block of four stamps with the part of the selvage bearing Mr. ZIP; they are called "ZIP blocks". Mr. ZIP appeared in the blank selvage of United States stamps until January 1986.
Read more about this topic: Mr. ZIP
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