Origins
The USPS has described the origin of Mr. ZIP as follows:
Mr. ZIP was based on an original design by Howard Wilcox, son of a letter carrier and a member of the Cunningham and Walsh advertising agency, for use by a New York bank in a bank-by-mail campaign. Wilcox's design was a child-like sketch of a postman delivering a letter. The figure was used only a few times, then filed away. Later, AT&T acquired the design and made it available to the Post Office Department at no cost. ... Post Office Department artists retained the face but sharpened the limbs and torso and added a mail bag. The new figure, dubbed Mr. ZIP, was unveiled at a convention of postmasters in October 1962.
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