Self Initiated Projects
In 2009 the Mayor of London asked agencies to respond to his brief to re-brand London. Moving Brands undertook a crowd-sourced approach, using social media networks to allow the community to submit their ideas for the new London brand identity
The first co-created project Moving Brands launched was the Weare label, a collaborative design project that enabled people to create graphics online and add them to a gallery. The images were first displayed in LED lights in a window of the Moving Brands London studio. This sequence of images was then used to create the limited edition Weare scarf. In 2010 the images became part of an artist pack in UsTwo studio’s iPad app, Granimator.
The latest self initiated project to come out of the studio is the Living Identity book. This book calls for a fresh understanding of the role of brands in a moving world. As the book is, by the very nature of print, already out of date, a ‘living’ cover was created. Using augmented reality technology, content from the Moving Brands blog, Twitter feed, vimeo and flickr accounts can be accessed.
Read more about this topic: Moving Brands
Famous quotes containing the words initiated and/or projects:
“The town is divided into various groups, which form so many little states, each with its own laws and customs, its jargon and its jokes. While the association holds and the fashion lasts, they admit nothing well said or well done except by one of themselves, and they are incapable of appeciating anything from another source, to the point of despising those who are not initiated into their mysteries.”
—Jean De La Bruyère (1645–1696)
“One of the things that is most striking about the young generation is that they never talk about their own futures, there are no futures for this generation, not any of them and so naturally they never think of them. It is very striking, they do not live in the present they just live, as well as they can, and they do not plan. It is extraordinary that whole populations have no projects for a future, none at all.”
—Gertrude Stein (1874–1946)