Mormonism and Christianity - Mormon Engagement With Broader Christianity

Mormon Engagement With Broader Christianity

By the 1960s and 1970s, as a consequence of its massive, international growth in the post-World War II era, the church was no longer primarily a Utah-based church, but a worldwide organization. The church, mirroring the world around it, felt the disunifying strains of alien cultures and diverse points of view that had brought an end to the idealistic modern age. At the same time, the postmodern world was increasingly skeptical of traditional religion and authority, and driven by mass-media and public image. These influences awoke within the church a new self-consciousness. The church could no longer rest quietly upon its fundamentals and history. It felt a need to sell its image to an increasingly jaded public, to jettison some of its Utah-based parochialism, to control and manage Mormon scholarship that might present an unfavorable image of the church, and to alter its organization to cope with its size and cultural diversity, while preserving centralized control of Latter-day Saint doctrine, practice, and culture.

Thus, the church underwent a number of important changes in organization, practices, and meeting schedule. In addition, the church became more media-savvy, and more self-conscious and protective of its public image. The church also became more involved in public discourse, using its new-found political and cultural influence and the media to affect its image, public morality, and Mormon scholarship, and to promote its missionary efforts. At the same time, the church struggled with how to deal with increasingly pluralistic voices within the church and within Mormonism. In general, this period has seen both an increase in cultural and racial diversity and extra-faith ecumenism, and a decrease in intra-faith pluralism.

Until the church's rapid growth after World War II, it had been seen in the eyes of the general public as a backward, non- or vaguely Christian polygamist cult in Utah—an image that interfered with proselyting efforts. As the church's size began to merit new visibility in the world, the church seized upon the opportunity to re-define its public image, and to establish itself in the public mind as a mainstream Christian faith. At the same time, the church became publicly involved in numerous ecumenical and welfare projects that continue to serve as the foundation of its ecumenism today.

In the 1960s the Church formed the Church Information Service with the goal of being ready to respond to media inquiries and generate positive media coverage. The organization kept a photo file to provide photos to the media for such events as Temple dedications. It also would work to get stories covering Family Home Evening, the Church welfare plan and the Church's youth activities in various publications.

As part of the church's efforts to re-position its image as that of a mainstream religion, the church began to moderate its earlier anti-Catholic rhetoric. In Elder Bruce R. McConkie's 1958 edition of Mormon Doctrine, he had stated his unofficial opinion that the Catholic Church was part of "the church of the devil" and "the great and abominable church" because it was among organizations that misled people away from following God's laws. In his 1966 edition of the same book, the specific reference to the Catholic Church was removed.

In 1973, the church recast its missionary discussions, making them more family-friendly and focused on building on common Christian ideals. The new discussions, named "A Uniform System for Teaching Families", de-emphasized the Great Apostasy, which previously held a prominent position just after the story of the First Vision. When the discussions were revised in the early 1980s, the new discussions dealt with the apostasy less conspicuously, and in later discussions, rather than in the first discussion. The discussions also became more family-friendly, including a flip chart with pictures, in part to encourage the participation of children.

In 1995, the church announced a new logo design that emphasized the words "JESUS CHRIST" in large capital letters, and de-emphasized the words "The Church of" and "of Latter-day Saints". According to Bruce L. Olsen, director of public affairs for the church, "The logo re-emphasizes the official name of the church and the central position of the Savior in its theology. It stresses our allegiance to the Lord, Jesus Christ."

In 2001, the church sent out a press release encouraging reporters to use the full name of the church at the beginning of news articles, with following references to the "Church of Jesus Christ". The release discouraged the use of the term "Mormon Church".