Morada - 1960s To 1980s

1960s To 1980s

By the 1960s Morada was a "banker brand" and the Cohen Brothers operated from prestigious offices in Poultney Street, London, W1. With no obvious succession the brothers sold the business to Carrington & Dewhurst. There followed a rapid period of merger and acquisition. At this time ICI was a major shareholder in Carrington & Dewhurst and also Viyella International. The two companies were later merged and Morada became a division of Carrington Viyella.

In the 1980s, Sir David Alliance appeared on the scene with his company fledging company Vantona. Vantona made an audacious bid for a company eight times its size; Carrington Viyella, who by then were manufactures of garments, home furnishings, carpets and fabrics. Morada, Dorma, Van Heusen and Viyella were the cluster of famous brands owned by the group. After a rapid take over, Morada became part of a new company – Vantona Viyella. A few years later the Carrington element became the filament weaving division with the lining sales division known as Carrington Morada. Some years later Vantona Viyella merged with Coats Patons, and in so doing Morada became part of one of the most prominent English textile companies ever formed – Coats Viyella.