Media and Publicity
Mood Indigo is one of the most widely publicised and covered college festival in India, receiving extensive coverage by all sectors of media. In print media leading newspapers like The Times of India, Hindustan Times, Indian Express, DNA, The Economic Times and also several local dailies cover Mood Indigo throughout the year. In electronic media, Mood Indigo was aired by Radio Mirchi and also has been covered in several youth centric shows like MTV Wassup!, UTV Campus Attack. It also receives extensive coverage by all major news channels. Some of the popular events covered on television were Sumo Wrestling On ESPN and Sahara, Livewire by ZEE Music and Shahid Kapoor by NDTV. Through DSN media Mood Indigo's advertisements were shown throughout the country. In 2010 Amit Trivedi’s concert in that year’s edition of MI was part of the official Udaan (2010 film) DVD.
Read more about this topic: Mood Indigo (festival)
Famous quotes containing the words media and/or publicity:
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)
“Is America a land of God where saints abide for ever? Where golden fields spread fair and broad, where flows the crystal river? Certainly not flush with saints, and a good thing, too, for the saints sent buzzing into man’s ken now are but poor- mouthed ecclesiastical film stars and cliché-shouting publicity agents.
Their little knowledge bringing them nearer to their ignorance,
Ignorance bringing them nearer to death,
But nearness to death no nearer to God.”
—Sean O’Casey (1884–1964)