Branding and Marketing: 1950s Horror Comics & Bernie Wrightson
Monsters HD commissioned genre artist and Swamp Thing co-creator Bernie Wrightson "to design their EC Comics-style image spots and brand." Monsters HD utitlized Wrighton's artwork on air, on line and in print advertisements which appeared in the genre publications HorrorHound, The Phantom of the Movies' Videoscope, and Rue Morgue Magazine. Horror writer and fellow Swamp Thing comic book artist Stephen R. Bissette noted on his blog Myrant "Wrightson's fun riff on the Jack Kamen EC inspired Creepshow film poster as well as "Wrightson's 'Eye Want You!' parody of the famous Flagg Uncle Sam recruitment poster" which Monsters HD used to introduce a skeletal Frankenstien Zombie character named "Uncle Samhain." Monsters HD announced Wrightson's Uncle Samhain character at the San Diego Comic Con in July 2006 with the character artwork appearing on branded T-Shirts, advertisements and web banners heralding Monsters HD's user-generated video series called "American Monstar." On October 30 and 31, 2006, the Uncle Samhain character appeared in an animated "American Monstar" promotional spot which ran in over 150 movie theatres across the United States with a special Monsters HD presentation of the John Carpenter horror classic Halloween.
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