Sponsorship and TV Coverage
On the 2006 rally a number of TV crews accompanied teams along the route. The 2006 event was also sponsored by .travel with the sponsorship money going towards the cost of organising the event. The Expedia Let Yourself Go Team were also featured on the Expedia website. The Mongolian Taxi Service team appeared on the Fifth Gear motoring program as part of a feature on the toughness of the Daihatsu Charade, inspired by their own Charade completing the rally entirely unscathed.
Jack Osbourne, son of Ozzy and Sharon Osbourne, took part in the 2007 rally with Amaryllis Knight, the daughter of the former editor of The Economist and News Corporation director Andrew Knight, in a 1991 750cc Fiat Panda; their journey was aired on a television show named "Jack Osbourne, Mongol Rally".
In 2009, rallier Joe Sabia created Tupac in Kazakhstan, which pieced together dozens of Kazakhs to sing Changes by Tupac Shakur. The video is the most widely watched Mongol Rally video with over 999,000 views (as of October 2012).
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