Mona Vie - Company Overview

Company Overview

MonaVie juice was launched in January 2005 by MLM company Monarch Health Sciences, founded in 2003 as a distributor of diet and weight loss supplements. Also in 2005, the executives of Monarch founded MonaVie LLC/MonaVie Inc., a privately held MLM company based in Salt Lake City, Utah. The newly formed company took over the bottling, distribution, and marketing of MonaVie juice products. Both Monarch Health Sciences and MonaVie, Inc. were founded by Dallin Larsen, who previously held senior executive positions with the MLM companies Dynamic Essentials and USANA. According to company sources, MonaVie juice was developed by Ralph E. Carson, who served as the company's Chief Science Officer. MonaVie also owns and operates a charity organization, the MORE Project.

Other company officers:

• Dallin Larsen, Chairman and CEO
• Henry Marsh, Vice Chairman
• Dell Brown, President, Chief Operations Officer
• Devin D. Thorpe, Chief Financial Officer (2008–2011)
• Jeff Graham, Senior Vice President

In September 2009, MonaVie, Inc. was ranked eighteenth on Inc. magazine's 500/5000 ranking of the fastest-growing private companies (based on claimed revenue from 2005 to 2008) in the United States (#1 in Food & Beverage category; #3 in revenue). However, as a privately held company, MonaVie isn't required to publish financial data, making such claims difficult to judge. In June 2009, MonaVie CEO Dallin Larsen was one of eight Utah business owners to receive the Entrepreneur of the Year in the Utah Region award from accounting firm Ernst & Young. In November 2009, Mr. Larsen was announced as the National Entrepreneur of the Year for Emerging Markets, by Ernst & Young.

MonaVie products are sold by non-employee distributors who are eligible to receive commissions based on product sales. Individual distributors are encouraged to build their own sales networks by recruiting new distributors to sell the products (referred to in multilevel marketing parlance as a "downline"); the recruiter can, in theory, receive additional commissions based on sales by their downlines.