Commercialization
A company calling itself Shameless Humor sells a line of clothing, including t-shirts and underwear, bearing the name Molly Mormon.
A series of paperback romance novels written by LDS fiction author Tamra Norton has also appropriated the term into the series' title. Books in the series include Molly Mormon?, Molly Married?, and Molly Mommy?, and follow a Mormon girl named Molly through her teens on to married student life at BYU Idaho and then on to parenthood.
A popular blogsite called 'Modern Molly Mormon' talks about modern day LDS women and their views on scripture, LDS culture and the raised bar of being a "Molly".
Read more about this topic: Molly Mormon