Test Procedure
The Mojave Experiment is a public case study designed by Microsoft to determine computer users' thoughts of Windows Vista, in the absence of prior experience. The study begins by asking the participant's thoughts of Windows Vista, with their answers based solely on their knowledge from word of mouth. They were then asked to rate Windows Vista, from 0 to 10. Next, the participants were introduced to Windows "Mojave." This was actually Windows Vista, rebranded to prevent preconceived bias. The users were guided by a Microsoft assistant to test "Mojave." After the test, the participants were then asked to rate "Mojave," from 0 to 10. It was then revealed to the participants that "Mojave" was simply Windows Vista, rebranded.
Read more about this topic: Mojave Experiment
Famous quotes containing the word test:
“The test of a given phrase would be: Is it worthy to be immortal? To “make a beeline” for something. That’s worthy of being immortal and is immortal in English idiom. “I guess I’ll split” is not going to be immortal and is excludable, therefore excluded.”
—Robert Fitzgerald (1910–1985)