Test Procedure
The Mojave Experiment is a public case study designed by Microsoft to determine computer users' thoughts of Windows Vista, in the absence of prior experience. The study begins by asking the participant's thoughts of Windows Vista, with their answers based solely on their knowledge from word of mouth. They were then asked to rate Windows Vista, from 0 to 10. Next, the participants were introduced to Windows "Mojave." This was actually Windows Vista, rebranded to prevent preconceived bias. The users were guided by a Microsoft assistant to test "Mojave." After the test, the participants were then asked to rate "Mojave," from 0 to 10. It was then revealed to the participants that "Mojave" was simply Windows Vista, rebranded.
Read more about this topic: Mojave Experiment
Famous quotes containing the word test:
“Utopias are presented for our inspection as a critique of the human state. If they are to be treated as anything but trivial exercises of the imagination. I suggest there is a simple test we can apply.... We must forget the whole paraphernalia of social description, demonstration, expostulation, approbation, condemnation. We have to say to ourselves, “How would I myself live in this proposed society? How long would it be before I went stark staring mad?””
—William Golding (b. 1911)