Decline of The Magazine
Modern Screen remained a major success through the 1950s but a downturn in movie ticket sales at the end of the decade led to a general sales decline in the magazine. Still Modern Screen managed to remain popular. On January 3, 1967, The Film Daily declared that 50% of movie ticket sales were influenced by fan magazines such as Modern Screen and Photoplay. The magazine remained popular through the 1970s, and Lily Tomlin released her 1975 comedy album Modern Scream, a parody of celebrity magazines. In the early 1980s, however, the popularity of general interest celebrity publications like People Magazine proved to be the end of old-fashioned movie fan magazines. Modern Screen became a bimonthly magazine, but in 1985 publication of the magazine ceased.
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