The Seventh Mass Medium
Since the first ringing tone was sold on the mobile phone in Finland in 1998, the mobile has emerged as the seventh of the mass media. Today a wide range of paid media content is consumed on mobile phones ranging from 9.3 billion dollars of music and 5 billion dollars of videogaming to horoscopes, virtual gifts, jokes, news, adult entertainment, etc. Also, as on all other media, advertising appeared on mobile when a free news service launched in Finland was sponsored by ads in 2000.
In 2005, The Crazy Frog ringtone became the first mobile ringtone to cross over into the mainstream music charts, beating Coldplay for the Number 1 spot on the UK charts.
Read more about this topic: Mobile Web
Famous quotes containing the words seventh, mass and/or medium:
“When my face turned toward his,
I averted it
and looked at my feet.
When my ears clamored
to hear his talk,
I stopped them.
When my cheeks broke out
in sweat and goosebumps,
I covered them with my hands.
But Friends,
when the seams of my bodice
burst in a hundred places,
what could I do?”
—Amaru (c. seventh century A.D.)
“The great mass of people judge well of things, for they are in natural ignorance, which is man’s true state.”
—Blaise Pascal (1623–1662)
“Computer mediation seems to bathe action in a more conditional light: perhaps it happened; perhaps it didn’t. Without the layered richness of direct sensory engagement, the symbolic medium seems thin, flat, and fragile.”
—Shoshana Zuboff (b. 1951)