The Seventh Mass Medium
Since the first ringing tone was sold on the mobile phone in Finland in 1998, the mobile has emerged as the seventh of the mass media. Today a wide range of paid media content is consumed on mobile phones ranging from 9.3 billion dollars of music and 5 billion dollars of videogaming to horoscopes, virtual gifts, jokes, news, adult entertainment, etc. Also, as on all other media, advertising appeared on mobile when a free news service launched in Finland was sponsored by ads in 2000.
In 2005, The Crazy Frog ringtone became the first mobile ringtone to cross over into the mainstream music charts, beating Coldplay for the Number 1 spot on the UK charts.
Read more about this topic: Mobile Web
Famous quotes containing the words seventh, mass and/or medium:
“Thou shalt not commit adultery.”
—Bible: Hebrew Exodus, 20:14.
The seventh commandment.
“The great mass of people ... will more easily fall victim to a big lie than to a small one.”
—Adolf Hitler (1889–1945)
“The essence of acting is the conveyance of truth through the medium of the actor’s mind and person. The science of acting deals with the perfecting of that medium.”
—Minnie Maddern Fiske (1865–1932)