A mobile social address book is a phonebook on a mobile device that enables subscribers to build and grow their social networks. The mobile social address book transforms the phone book on any standard mobile phone into a social networking platform that makes it easier for subscribers to exchange contact information. The mobile social address book is the convergence of personal information management (PIM) and social networking on a mobile device. While standard mobile phonebooks force users to manually enter contacts, mobile social address books automate this process by enabling subscribers to exchange contact information following a call or SMS. The contact information exchange occurs instantaneously and the user’s phonebook updates automatically. Mobile social address books also provide dynamic updates of contacts if their numbers change over time.
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