QR Codes
QR (or Quick Response) codes allow a customer to visit a web page address by scanning a 2D image with their phone's camera, instead of manually entering a URL. The resultant URLs typically include tracking features which would be unwieldy if typed by the customer. Originally approved as a ISS standard in 1997, Denso-Wave first developed the standard for tracking automobile parts in Japan.
QR codes have been growing in popularity in Asia and Europe, but have been slow to be adopted in North America. Some high-profile QR campaigns in the United States have included billboards by Calvin Klein in Times Square, QR codes for every SKU in Home Depot and Best Buy stores, and a scavenger hunt promoting Starbucks and Lady Gaga.
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Famous quotes containing the word codes:
“We must trust infinitely to the beneficent necessity which shines through all laws. Human nature expresses itself in them as characteristically as in statues, or songs, or railroads, and an abstract of the codes of nations would be an abstract of the common conscience.”
—Ralph Waldo Emerson (1803–1882)