Push Notifications
Push Notifications were first introduced to smartphones by Apple with the advent of the Iphone in 2007. They were later further popularized with the Android operational system, where the notifications are shown on the top of the screen. It has helped application owners to communicate directly with their end users in a simple and effective way. If not used wisely it can quickly alienate users as it causes interruptions to their current activities on the phone. It can be much cheaper if compared to SMS Marketing for the long run, but it can become quite expensive on the short run, because the cost involved in application development. Once the application is download and installed provided the feature is not turned off It is practically free, because it uses internet bandwidth only. SMS and Push Notifications can be part of a well developed Inbound Mobile Marketing Strategy.
Read more about this topic: Mobile Marketing
Famous quotes containing the word push:
“Why runners make lousy communists. In a word, individuality. It’s the one characteristic all runners, as different as they are, seem to share.... Stick with it. Push yourself. Keep running. And you’ll never lose that wonderful sense of individuality you now enjoy. Right, comrade?”
—quoted in Guardian (London, Dec. 29, 1984)