Mobile Billboard - Legality

Legality

Some municipalities have strict laws against mobile advertisements. Mobile billboards have been accused of congesting already congested streets, since they seek areas with high populations. In areas such as these, non-motorized but mobile advertisements (i.e. adbikes & Billboard Bicycles) can often be used as a substitute. New designs often include smaller lighter trucks that can keep up with the stop and go traffic and maneuver through downtown city blocks without causing congestion. These mobile billboard trucks have been welcomed more by municipalities over the larger trucks.

In Norway, the use of wrap advertising on buses was prohibited by the road authorities. The reason behind the ban was that in an emergency, the windows might need to serve as an emergency exit and that the advertising would make the window harder to break with the emergency hammer. Gaia Trafikk argued against the ban, pointing out that their tests showed that the thin wrap had no impact on the breakability of the window, but did remove the advertising which covered the windows. There is now a mobile Billboard truck comp. working in Norway http://mobilebillboards-norway.com/