Privacy Concern
Advocates have raised the issue of privacy. Targeted mobile marketing requires customization of ad content to reach interested and relevant customers. To customize such behavioral personal data, user profiling, data mining and other behavior watch tools are employed, and privacy advocates warn that this may cause privacy infringement.
Some mobile carriers offer freebie or cheaper rate plans in exchange for SMS or other mobile ads. However, mobile TV and mobile search may override this privacy concern, as soon as they are implemented on a full-blown basis. In a naive way to override privacy concern, however, User’s prior consent needs to be obtained through membership to join or User account to set up. Both mobile TV and mobile search may supersede the way of getting Users’ prior consent through membership or User account because users are free to choose mobile TV channels or mobile search services on a voluntary basis.
Read more about this topic: Mobile Advertising
Famous quotes containing the words privacy and/or concern:
“Isn’t privacy about keeping taboos in their place?”
—Kate Millet (b. 1934)
“Our repentances are generally not so much a concern and remorse for the harm we have done, as a fear of the harm we may have brought upon ourselves.”
—François, Duc De La Rochefoucauld (1613–1680)