Privacy Concern
Advocates have raised the issue of privacy. Targeted mobile marketing requires customization of ad content to reach interested and relevant customers. To customize such behavioral personal data, user profiling, data mining and other behavior watch tools are employed, and privacy advocates warn that this may cause privacy infringement.
Some mobile carriers offer freebie or cheaper rate plans in exchange for SMS or other mobile ads. However, mobile TV and mobile search may override this privacy concern, as soon as they are implemented on a full-blown basis. In a naive way to override privacy concern, however, User’s prior consent needs to be obtained through membership to join or User account to set up. Both mobile TV and mobile search may supersede the way of getting Users’ prior consent through membership or User account because users are free to choose mobile TV channels or mobile search services on a voluntary basis.
Read more about this topic: Mobile Advertising
Famous quotes containing the words privacy and/or concern:
“There is a privacy I love in this snowy night.
Driving around, I will waste more time.”
—Robert Bly (b. 1926)
“Mr. [Christopher] Smart the poet was here yesterday.... This ingenious writer is one of the most unfortunate of men—he has been twice confined in a mad house.... How great a pity so clever, so ingenious a man should be reduced to such shocking circumstances. He is extremely grave, and has still great wildness in his manner, looks and voice—’tis impossible to see him and to think of his works, without feeling the utmost pity and concern for him.”
—Frances Burney (1752–1840)