Mobile Rich Media
In addition to standard mobile display banners, a growing trend is to include rich media execution within the banner ads. This includes banners that would expand to a larger size, offering advertisers a larger display to communicate their message. Games within the banner to make the experience more interactive or a video within the banner space.
There are limitations rich media on mobile because all of the coding must be done in HTML5, since the iOS does not support flash.
Read more about this topic: Mobile Advertising
Famous quotes containing the words mobile, rich and/or media:
“From three to six months, most babies have settled down enough to be fun but aren’t mobile enough to be getting into trouble. This is the time to pay some attention to your relationship again. Otherwise, you may spend the entire postpartum year thinking you married the wrong person and overlooking the obvious—that parenthood can create rough spots even in the smoothest marriage.”
—Anne Cassidy (20th century)
“If, in looking at the lives of princes, courtiers, men of rank and fashion, we must perforce depict them as idle, profligate, and criminal, we must make allowances for the rich men’s failings, and recollect that we, too, were very likely indolent and voluptuous, had we no motive for work, a mortal’s natural taste for pleasure, and the daily temptation of a large income. What could a great peer, with a great castle and park, and a great fortune, do but be splendid and idle?”
—William Makepeace Thackeray (1811–1863)
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—Ishmael Reed (b. 1938)