Handsets Display and Corresponding Ad Images
There are hundreds of handsets in the market and they differ by screen size and supported technologies (e.g. MMS, WAP 2.0). For color images, formats such as PNG, JPEG, GIF and BMP are typically supported, along with the monochrome WBMP format. The following gives an overview of various handset screen sizes and a recommended image size for each type.
| Handset | Approx Handset Screen Size (px W x H) | Example Handsets | Ad Unit | Ad Size (pixels) |
|---|---|---|---|---|
| X-Large | 320 x 320 | Palm Treo 700P, Nokia E70 | X-Large | 300 x 50 |
| Large | 240 x 320 | Samsung MM-A900, LG VX-8500 Chocolate, Sony Ericsson W910i | Large | 216 x 36 |
| Medium | 176 x 208 | Motorola RAZR, LG VX-8000, Motorola ROKR E1 | Medium | 168 x 28 |
| Small | 128 x 160 | Motorola V195 | Small | 120 x 20 |
Source: Mobile Marketing Association
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