Miyata - Miyata in The U.S.

Miyata in The U.S.

Throughout the U.S. bike boom of the 1970s and into the 1980s, Miyata competed with domestic companies including Schwinn, Huffy, and Murray; European companies including Raleigh, Peugeot and Motobecane — as well as other nascent Japanese brands including Nishiki, Fuji, Bridgestone, Panasonic, Centurion, Lotus and Univega — whose bikes were manufactured by Miyata. Japanese-manufactured bikes succeeded in the U.S. market until currency fluctuations in the late 1980s made them less competitive, leading companies to source bicycles from Taiwan. Miyata halted production and importation of the Japanese framed bike in 1987 and moved away from the traditional rifled tubing.