Sponsorship
The series was sponsored from 1961-63 by Studebaker-Packard Corporation and Studebaker Corporation, an American car manufacturer which stopped manufacturing cars in the United States in 1964 and its Canadian unit stopped producing cars in 1966, but that company survives today in a different field as Studebaker-Worthington Leasing Company. Studebakers were featured prominently in the show during this period. The Posts are shown owning a 1962 Lark convertible, and the company used publicity shots featuring the Posts and Mister Ed with their product (various cast members also appeared in "integrated commercials" for Lark at the end of the program). The Addisons are shown owning a 1963 Avanti. Ford Motor Company provided the vehicles starting at the beginning of 1965. It is also interesting to note that, in the first episode ever aired, the Posts were driving a 1961 Studebaker Lark.
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