Marketing Presence
Mister Donut has a distinctive orange and white logo in the likeness of a moustachioed chef. More recently, the chain developed a set of mascot characters based on its donuts. One character in particular, "Pon de Lion" (a lion with a mane shaped like its "pon de ring" donut line) has become equally recognizable (if not more so) to customers in Japan.
One popular Mister Donut advertising jingle featured a song sung by two people in various settings:
- Hey, Mister, that's a doughnut!
- Hey, Mister, that's a Mister Donut doughnut!
Read more about this topic: Mister Donut
Famous quotes containing the word presence:
“The sun was like a great visiting presence that stimulated and took its due from all animal energy. When it flung wide its cloak and stepped down over the edge of the fields at evening, it left behind it a spent and exhausted world.”
—Willa Cather (1873–1947)