Miranda Kerr - Public Image

Public Image

In February 2010, Kerr inadvertently became the subject of global headlines when David Kiely, a banker at Macquarie Bank in Sydney, was caught viewing more explicit photos of her on his computer while in the background of a colleague's live television interview with Channel 7. Within days, a clip of the interview uploaded onto YouTube received over 1.3 million hits. Eventually, Kiely was suspended and an internet campaign launched on his behalf. Kerr herself gave him her backing: "I am told there is a petition to save his job, and of course I would sign it." The incident prompted a 100% increase in the number of Google searches for Kerr's name. A few days after the incident, Macquarie Bank announced that Kiely would keep his job.

Models.com ranks her number 4 on the Top 20 sexiest models. She has been ranked in FHM's '100 Sexiest Women' poll at #56 in 2009, #36 in 2010, and #44 in 2011. She was named one of the "100 Hottest Women of All-Time" by Men's Health. She was named "Sexiest Woman Alive 2012" by Esquire UK.

She ranked #6 on AskMen's list of Top 99 Women for 2013.

Kerr's model trademark is her dimples. Celebrity photographer Russell James stated: "The US has fallen in love with her. We love her because she has the most incredible girl-next-door look and she's also insanely beautiful. It means women are not intimidated by her looks and guys think they might be able to talk to her. It's a fantastic combination ... people want to be around her; she's fun on a shoot … and she's not stupid, which can be a very annoying trait among some models." Model agent Ursula Hufnagl described Kerr as "the perfect endorsement", citing her ability to "truly sell a product".