Milwaukee Bicycle Co.

The Milwaukee Bicycle Co. is brand of bicycle and bicycle parts. It is the house brand of Ben's Cycle and Fitness, a family-owned bicycle shop in the Lincoln Village neighborhood of Milwaukee, Wisconsin.

The head badge, depicting a beer mug, is much valued by some riders.

Milwaukee Bicycle Co. frames are manufactured by Waterford Precision Cycles, owned by Richard Schwinn (whose family founded the Schwinn Bicycle Company).

Famous quotes containing the word bicycle:

    I well recall my horror when I heard for the first time, of a journalist who had laid in a pair of what were then called bicycle pants and taken to golf; it was as if I had encountered a studhorse with his hair done up in frizzes, and pink bowknots peeking out of them. It seemed, in some vague way, ignominious, and even a bit indelicate.
    —H.L. (Henry Lewis)