Fashion Design
Jovovich and fellow model Carmen Hawk launched a line of clothing called Jovovich-Hawk in 2003. The pair opened a showroom in New York City's Greenwich Village on September 13, 2005, and the line lasted for four years. All of the dresses for Jovovich-Hawk line were designed by herself and her partner Carmen Hawk, in The atelier is based in Los Angeles, but pieces could be found at Fred Segal in Los Angeles, Harvey Nichols, and over 50 stores around the world. Vogue has praised the line for its "girl-about-town cult status most designers spend years trying to achieve."
In November 2006, the Council of Fashion Designers of America (CFDA) and US Vogue nominated Jovovich-Hawk for the CFDA/Vogue Fashion Fund Award. Jovovich-Hawk was nominated as a finalist, although Doo-Ri Chung took the top prize.
In 2007, Jovovich and Hawk designed the costume for Jovovich's character in Resident Evil: Extinction. The shorts Alice, her character, wears are a variation on the 'Alice Star' Shorts from the Spring 2007 collection. In late 2007, Jovovich-Hawk signed a deal to design a diffusion collection for Target's Go International campaign, following in the footsteps of Luella, Paul & Joe and Proenza Schouler.
In late 2008, Jovovich and Hawk mutually agreed to end the business due to increased demands on their time. Jovovich explained, "I'm an artist. I'm not someone who can deal with shipping rates and taxes."
Read more about this topic: Milla Jovovich
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