Merchandise
The merchandising was far more popular than the show itself. Mighty Max toys were sold as play-sets of varying sizes with very small (usually non-articulated) figurines inside. Each play-set contained a Mighty Max figure as well as one or more villains and sometimes Virgil, Norman, or both. There were a small series of larger, more expensive play-sets with various mechanical and electronic features such as opening jaws (on an island play-set shaped as a dragon's head) and lights. Almost all episodes of the TV series were based at least loosely on one of the Mighty Max play-sets.
In 1995, due to the popularity of the play-sets at the time, the McDonald's Happy Meal offered a toy play-set featuring Mighty Max.
A video game, The Adventures of Mighty Max, was released for the SNES and Sega Genesis/Mega Drive (which were packaged with a VHS copy of Day of the Cyclops and Let Sleeping Dragons Lie, respectively). A handheld game was also released from Tiger Electronics and Systema.
The show generated other merchandise such as a comic book (10 issues), a sticker album, at least one puzzle, and board games. In some countries, replicas of Max's cap were sold, although not all are necessarily officially licensed merchandise.
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