Branding
The Midland Bank was famous for its golden griffin logo, surrounded by golden coins originally on a black, then later blue background, and for its slogan "the listening bank", written by the advertising executive Rod Allen.
Advertisements for the bank appeared in the popular Theme Park computer game.
The Midland Bank still traded as Midland Bank but using the HSBC logo, and was finally rebranded as HSBC Bank in 1999, as part of the adoption of the HSBC brand throughout the group. However, a dormant subsidiary, Midland Bank (Branch Nominees) Limited, continues to be registered at Companies House.
Read more about this topic: Midland Bank