Branding
In November 2009, "PHamous," a song they wrote and produced, was used as a backing track for a flash mob at the Planet Hollywood Resort and Casino in Las Vegas. The flash mob was conceived by YouTuber ShayCarl, who was assisted by fellow YouTubers: LisaNova, MysteryGuitarMan, KassemG, Denise Vlogs, TimothyDeLaGhetto2, and HiimRawn. The flashmob video reached two million views within in 5 days of its release.
Within the first 20 minutes of the song being posted for download on the Internet, 450,000 people downloaded the song, causing Midi Mafia’s website to crash.
"PHamous" was used in promos for VH1 television programs and also it’s used as the ending song for weekly video of What da Faq Show which airs at YouTube and Facebook.
On July 16, 2010, the video for "PHamous" debuted on YouTube on TheStation channel, a collaboration channel of most of the YouTubers of the original flash mob, including the lyric about being "friends with ShayCarl." The song was also featured on the We Killed the Radio Star Podcast as the introductory and concluding piece of music during the episode "Don't Drink the Water."
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