Film Career
Having profound interest in Telugu films right from his childhood ventured in film industry as an exhibitor after discontinuing his graduation. He also constructed a touring theatre named Sushma in his village.
After his stint as an exhibitor for almost ten years he along with his brother-in-laws who were also exhibitors started producing films. Initially he started by dubbing non-Telugu movies in Telugu namely Kondaveeti Veerudu starring Gemini Ganesan from tamil, Kaksha-Siksha starring Jayashankar from tamil, Prachanda Veerudu starring Rajkumar from kannada.
After the stint as dubbing films he started making straight Telugu films with Padahaarella Vayasu with Sridevi and Chandra Mohan as lead under K.Raghavendra Rao direction which happened to be sensational super hit in Telugu film industry bringing stardom to Sridevi and established Midde Rama Rao as a producer in Telugu film industry to produce several super hit movies in the coming years. After the success of this movie he started producing movies under a new banner Sree Rajyalakshmi Arts.
He remade several non-Telugu super hit movies in Telugu namely Nindu Noorellu, Palletoori Monagaadu, etc. He also made movies based on popular novels written by Yandamuri Veerendranath and Malladi Venkata Krishnamurthy such as Sampoorna Premayanam and Jhansi Rani.
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