Microsite - Criticism

Criticism

Microsites have been criticized by security expert Rich Baldry who claimed they cause confusion, waste money, and can damage reputation.

When special-purpose domains for campaign microsites appear, it becomes confusing. At best, people might ignore the microsite domain, keeping themselves safe but making the marketing dollars a waste. At worst, the protection and reputation offered by use of known domains is lost and people end up infected the next time they follow an unknown domain.

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