Advertising
Mann directed the 2002 "Lucky Star" advertisement for Mercedes-Benz, which took the form of a film trailer for a purported thriller featuring Benicio del Toro. Mann also directed the 2008 promotional video for Ferrari's California sports car. In 2009 Mann also directed a commercial for Nike that featured several stylistic cues, most notably the use of "Promontory" from the soundtrack of The Last of the Mohicans.
Read more about this topic: Michael Mann (director)
Famous quotes containing the word advertising:
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)