History
The business was founded in 1993 by Mark Westaby, director of Portfolio Communications. Since 1996 the company has been run by Media Analysis Director Paul Hender and Managing Director Richard Bagnall. During the last 15 years it has grown from a startup company with three employees to a global company employing over 200 people.
In October 2009, Metrica was acquired by Durrants, a provider of media monitoring services. In April 2010, Durrants also acquired Gorkana, a media database and portal for PRs and journalists. The three companies together form The Gorkana Group.
On 22 November 2010, Durrants announced it has taken a stake in Brighton-based social media monitoring company Brandwatch.
Read more about this topic: Metrica
Famous quotes containing the word history:
“What is most interesting and valuable in it, however, is not the materials for the history of Pontiac, or Braddock, or the Northwest, which it furnishes; not the annals of the country, but the natural facts, or perennials, which are ever without date. When out of history the truth shall be extracted, it will have shed its dates like withered leaves.”
—Henry David Thoreau (1817–1862)
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“Modern Western thought will pass into history and be incorporated in it, will have its influence and its place, just as our body will pass into the composition of grass, of sheep, of cutlets, and of men. We do not like that kind of immortality, but what is to be done about it?”
—Alexander Herzen (1812–1870)