Edward Verrall Lucas
In 1924 E. V. Lucas, succeeded Algernon Methuen as chairman and led the company until his death in 1928. Besides his executive role he also received a separate salary as the chief reader of the company. His commercial judgment added authors Enid Blyton, P. G. Wodehouse, Pearl S. Buck and Maurice Maeterlinck to the company’s list.
In 1930 the company published the popular humorous book 1066 and All That.
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“Help me, Obi Wan Kenobi. You’re my only hope.”
—George Lucas (b. 1944)