Edward Verrall Lucas
In 1924 E. V. Lucas, succeeded Algernon Methuen as chairman and led the company until his death in 1928. Besides his executive role he also received a separate salary as the chief reader of the company. His commercial judgment added authors Enid Blyton, P. G. Wodehouse, Pearl S. Buck and Maurice Maeterlinck to the company’s list.
In 1930 the company published the popular humorous book 1066 and All That.
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““Why does your brand so drop with blood,
Edward, Edward?”
—Unknown. Edward (l. 1–2)
“The beast exists because it is stronger than the thing that you call evolution. In it is some force of life, a demon, driving it through millions of centuries. It does not surrender so easily to weaklings like you and me.”
—Martin Berkeley, and Jack Arnold. Lucas (Nestor Paiva)