Application
Metaphoric criticism focuses on analysis of texts that use metaphors effectively or ineffectively as part of their argument structure. For example, in an article entitled "Five Years After 9/11: Drop the War Metaphor," George Lakoff and Evan Frisch analyze how President Bush’s adoption of a "war" metaphor in order to discuss his approach to dealing with terrorism as opposed to a "crime" metaphor provides a barrier from critics for him to move forward with the War in Iraq. Lakoff illustrates the power of the "war" metaphor: "The war metaphor defined war as the only way to defend the nation. From within the war metaphor, being against war as a response was to be unpatriotic, to be against defending the nation. The war metaphor put progressives on the defensive."" Rhetorical critics would not only make these observations in their own criticism, but would also relate to the effect on the audience, and how the metaphor either enhances or challenges the audience’s worldview.
Critics examining metaphor have in recent years also started to examine metaphor in visual and electronic media. For example, metaphors can be found in rhetorical presidential television ads. In 1984, President Ronald Reagan’s campaign sponsored a commercial showing a grizzly bear as posing a potentially large threat to the United States. The USSR is never named in that ad, however the assumption of the campaign was that Americans would clearly recognize the "enemy" that the bear represents.
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Famous quotes containing the word application:
“The best political economy is the care and culture of men; for, in these crises, all are ruined except such as are proper individuals, capable of thought, and of new choice and the application of their talent to new labor.”
—Ralph Waldo Emerson (1803–1882)
“Courage is resistance to fear, mastery of fear—not absence of fear. Except a creature be part coward it is not a compliment to say it is brave; it is merely a loose application of the word. Consider the flea!—incomparably the bravest of all the creatures of God, if ignorance of fear were courage.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)
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—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)