Promotion
No promotional video was created for the single. Bassist/co-writer Lea stated that no film was needed for the single as the band absolutely blitzed the T.V. over Christmas, appearing on shows as bizarre as 'The Les Dawson Christmas Show'. Lea remembered that on the Tuesday that the single went straight to number one in the charts, the band were filming the 'Lift Off' TV show in Manchester. Apparently the band drove around the streets of the city to check that they were number one before arriving at the studios. When they arrived, Roy Wood's girlfriend of the time Ayshea Brough, said that the next few weeks would be interesting to see who had the Christmas number one out of Slade, Wizzard and Elton John. Slade then surprised her by saying that they were there already.
The band later performed the song again on Top of the Pops in 1983 on 22 December, and on Dutch TV whilst promoting the 1983 single "My Oh My". In 1985, Holder and Lea performed a short acoustic version on the UK show Razamatazz whilst promoting the single "Do You Believe in Miracles". The band mimed the song on Pebble Mill at One, whilst promoting the band's final single "Universe" from 1991.
Read more about this topic: Merry Xmas Everybody
Famous quotes containing the word promotion:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)