Meredith Corporation - Business Deals

Business Deals

Meredith Corporation has over recent years through acquisitions and strategic partnerships, transformed the Company into a "360 degree" media and marketing powerhouse serving the largest audience of female adults of any media company in the United States. John S. Zieser, Chief Development Officer of Meredith Corporation, has led the Company on these business activities, from the acquisition of the Parents, Family Circle and Fitness brands from European media conglomerate Bertelsmann Group in 2005, to the more recent acquisition of several digital and mobile companies which led to expansion of Meredith's high growth "business-to-business" Integrated Marketing division, to large strategic licensing relationships with Walmart and Realogy relating to the Better Homes and Gardens brand. John Zieser also led and manages the acceleration of Meredith's consumer brands overseas, through over 35 licensing partnerships with leading media partners around the globe.

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