The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words, Chinese characters, paintings, pictures of faces, geometric figures, and sounds. In studies of interpersonal attraction, the more often a person is seen by someone, the more pleasing and likeable that person appears to be.
Read more about Mere-exposure Effect: Research, Two-factor Theory
Famous quotes containing the word effect:
“Movies are one of the bad habits that corrupted our century. Of their many sins, I offer as the worst their effect on the intellectual side of the nation. It is chiefly from that viewpoint I write of them—as an eruption of trash that has lamed the American mind and retarded Americans from becoming a cultured people.”
—Ben Hecht (1893–1964)