A Name Without A Purpose
Mercury product planning underwent another shift with the departure of fiscal conservative Robert McNamara from Ford. What had been McNamara’s attempts to remake Mercury as a senior Ford were discarded, and instead for 1965 Mercury would be marketed as being "built in the Lincoln tradition."
The first step towards this goal was the elimination of the compact-bodied Comet. Although Mercury had no mid-sized car for the 1964 and 1965 model years, the compact Comet continued to sell well during this time. Because the Comet name had better recognition than Meteor, the Comet name was transferred to Mercury's mid-sized car based on the Ford Fairlane beginning with the 1966 model year, in effect finally replacing the Meteor model and name that had last been built and used in 1963. For 1964, the Meteor name returned on a series of full-size models in the Canadian market, much as had been the case until 1961.
Read more about this topic: Mercury Meteor
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