Purchase and Management
Bill Altman is the current owner of the track, having purchased it from longtime owner and promoter Vicki Emig on April 30, 2010. Emig owned and operated the facility from 1999 through the start of 2010. Upon purchasing the track, Altman immediately increased the Sprint Car purse by over $1,000 to support the division.
In late 2010, Altman added Kristin Swartzlander to the track management as promoter. Swartzlander has a storied family history in racing, along with professional experience in advertising, public relations, and marketing in both the agency setting as well as in professional sports. At 24, Swartzlander is one of the youngest dirt track promoters in the country, and one of few females to hold the position.
Read more about this topic: Mercer Raceway Park
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