Joe Gutnick
In the weeks following Scott's launch of the Operation Payback campaign, a similar anti-merger campaign was launched for the Melbourne Football Club by former premiership player Brian Dixon, who was aided by millionaire businessman Joseph Gutnick. Gutnick, a Melbourne supporter who had accumulated his wealth (and earned the nickname "Diamond" Joe Gutnick) through investments in Western Australian mining, pledged to donate A$1 million to Melbourne if the merger vote was defeated.
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