Replacing The Houston Bowl
Speculation had surfaced questioning the long-term survival of the former Houston Bowl. The three-year contract with EV1.net expired on December 31, 2005, leaving the bowl game without a title sponsor. A college football official told the Houston Chronicle that the bowl was in danger of ceasing operations, as a result of the game losing its title sponsor and because the Houston Bowl still owed roughly $600,000 to the Big 12 and Mountain West conferences following the 2005 game. However, the NCAA approved Lone Star Sports & Entertainment, a division of the NFL's Houston Texans, who also play in Reliant Stadium, to take over game management. Then on July 20, the NFL Network acquired both TV rights and naming rights to the bowl, which was played on December 28.
The Texas Bowl name and logo were officially unveiled on August 10, 2006, at a press conference along with the conference affiliations for the bowl spots. The Big 12, Big East and Conference USA will be affiliated with the game, as well as Texas Christian University of the Mountain West. The 2006 matchup featured teams from the Big 12 and Big East Conferences. On April 12, 2011 ESPN announced that Meineke Car Care had signed a three year title sponsorship deal beginning in 2011 to change the name of the bowl to the Meineke Car Care Bowl of Texas.
On December 3, 2006, Rutgers accepted an invitation to play Kansas State on December 28 at Reliant Stadium. "We’re ecstatic about having Rutgers," Texas Bowl director David Brady said. "This is a top-15 team that was three yards away from a BCS game. We couldn’t be happier to have them here."
On May 17, 2007, Conference USA announced that it would have a team in the 2007 Texas Bowl. The Texas Bowl has a rotating commitment with the Big East Conference and Conference USA for 2006–09 while the Big 12 Conference will have a team in all four of those games. In 2007, TCU took the place of the Big 12 team when Kansas and Oklahoma were put into the BCS, and Houston, a "home team," represented C-USA. The conferences would receive $612,500 each as per the rules of the agreements as usually, the Big East (or Big 12) would have received $750,000 for playing and C-USA would have received a $500,000 stipend for their team playing.
2010 will mark the eleventh straight year that a bowl game has been played in Houston, and the 40th year overall with such a game there (the Bluebonnet Bowl lasted 29 years). It was also announced on December 30, 2009, that ESPN Plus would take over as part owner and operator of the game, while Lone Star Sports and Entertainment will maintain a stake in the bowl, and would be carried on ESPN.
According to Sports Illustrated, in 2008 the bowl required Western Michigan University to purchase 11,000 tickets at full price in order to accept the invitation to play in the bowl. The university was only able to sell 548 tickets at that price, forcing it to accept a $462,535 loss, before travel expenses, to pay for the privilege of playing in the bowl.
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“I do not mean to imply that the good old days were perfect. But the institutions and structure—the web—of society needed reform, not demolition. To have cut the institutional and community strands without replacing them with new ones proved to be a form of abuse to one generation and to the next. For so many Americans, the tragedy was not in dreaming that life could be better; the tragedy was that the dreaming ended.”
—Richard Louv (20th century)
“I do not mean to imply that the good old days were perfect. But the institutions and structure—the web—of society needed reform, not demolition. To have cut the institutional and community strands without replacing them with new ones proved to be a form of abuse to one generation and to the next. For so many Americans, the tragedy was not in dreaming that life could be better; the tragedy was that the dreaming ended.”
—Richard Louv (20th century)
“In Washington, the first thing people tell you is what their job is. In Los Angeles you learn their star sign. In Houston you’re told how rich they are. And in New York they tell you what their rent is.”
—Simon Hoggart (b. 1946)
“One bowl is quiet; two bowls will clang together.”
—Chinese proverb.