New Media Defined
The meaning of the term ‘new media’ can be confusing and debated over. At times extended to mean any sort of media that is not purely written-text-based, it generally refers to any medium that is technologically ‘advanced’ from pure text. The broadness of the term is useful in that it allows for the multiple modes that can be encompassed by this definition, instead of being focused on the technical aspect that the term ‘digital’ would invite. With this in mind, though, terms like ‘digital’, ‘hyper-textual’, ‘interactive’, ‘simulated’, ‘virtual’, and ‘networked’ can often be helpful when thinking about what constitutes new media. However, there is often a false dichotomy drawn between the ‘analogue’ media and the ‘new’ media; media theory invites re-mediation of texts, which often result in a mix of mediums. Gunther Kress remarks on the new responsibilities of writers: “In the new theory of representation, in the present technological context of electronic, multimodal, multimedia textual production, the task of text-makers is that of complex orchestration. Further, individuals are now seen as remakers, transformers, of sets of representational resources. . . .”
Read more about this topic: Media Theory Of Composition
Famous quotes containing the words media and/or defined:
“The question confronting the Church today is not any longer whether the man in the street can grasp a religious message, but how to employ the communications media so as to let him have the full impact of the Gospel message.”
—Pope John Paul II (b. 1920)
“As long as the “woman’s work” that some men do is socially devalued, as long as it is defined as woman’s work, as long as it’s tacked onto a “regular” work day, men who share it are likely to develop the same jagged mouth and frazzled hair as the coffee-mug mom. The image of the new man is like the image of the supermom: it obscures the strain.”
—Arlie Hochschild (20th century)