Biological Basis
A simple thought experiment highlights the biological basis of media naturalness theory, and the fundamental difference between the media naturalness and media richness theories. Let us assume that the human species had evolved in an ancestral environment without light. If that were the case, modern humans would all be blind, and therefore a communication medium’s ability to convey facial expressions and body language would be irrelevant for effective communication. Conversely, a medium’s ability to convey smell might be fairly important for effective communication. This illustrates the fact that one cannot define a medium’s ability to support effective communication without taking into consideration characteristics of the communicators. Of these, biological characteristics often have an evolutionary basis.
Read more about this topic: Media Naturalness Theory
Famous quotes containing the words biological and/or basis:
“It is not the literal past that rules us, save, possibly, in a biological sense. It is images of the past.... Each new historical era mirrors itself in the picture and active mythology of its past or of a past borrowed from other cultures. It tests its sense of identity, of regress or new achievement against that past.”
—George Steiner (b. 1929)
“Knighterrantry is a most chuckleheaded trade, and it is tedious hard work, too, but I begin to see that there is money in it, after all, if you have luck. Not that I would ever engage in it, as a business, for I wouldn’t. No sound and legitimate business can be established on a basis of speculation. A successful whirl in the knighterrantry line—now what is it when you blow away the nonsense and come down to the cold facts? It’s just a corner in pork, that’s all.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)