Media Corp Vasantham
MediaCorp TV12 Vasantham or Vasantham (Chinese: 春天频道, Tamil: வசந்தம்) is a (predominantly Tamil) Indian language channel dedicated to the Singaporean Indians in Singapore. It was launched on 27 September 1995 as an English children's and highbrow channel named, Premiere 12 but Tamil programmes were included on 30 January 2000 when it was renamed Central and relaunched as a standalone Tamil channel on 19 October 2008. Programmes in Tamil and other Indian languages has increased from 29 to 69 hours each week. With the extended hours, there are more reality programmes, live talk shows and the introduction of long form dramas.
Read more about Media Corp Vasantham: History, Transmission Hours, Programmes
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“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)